I try very hard not to sound like a lawyer when I write for clients. I write in a clear, simple way to communicate to a law firm’s potential clients. But in the case of Florida’s decision to disband the Reedy Creek Improvement District (the...
An aging, shrinking population is posing challenges to the country’s employers. They may find it increasingly difficult to find motivated, qualified candidates for jobs. If employees become more scarce, employers should value them more. Employers, eager to hire and retain people may treat employees better and be more open...
Website content can have many purposes, but the goal is to create a warm lead. If content isn’t producing a return on investment, there’s not much point in having it. The power of effective content is in its content – words. Words shape thoughts and feelings, resulting in...
Being more socially engaged and responsible can have two benefits: you spend your time on an issue you care about and it may bring in more clients. You could do good and do well at the same thing. We have different ideas about society’s needs. Maybe due...
What’s a brand? It can be hard to grasp like steam, solid enough to grab like ice, and it can flow where you don’t want it to go like water. Water in all its forms is essential to life, but it can also be destructive,...