09 Aug How to Write More Effectively
A PowerPoint presentation to help business owners and managers do a better job getting their message out. Created for the Newtown Business Association. ...
Uncategorized
24 Jul COVID-19 Causes Problems for Consumers and Opportunities for Plaintiffs’ Attorneys
Posted at 20:43h
in Business, class action, consumer protection, Fraud, Law, law firm marketing, Uncategorized, website content marketing
Those illegally cashing in on the fear of COVID-19 face possible criminal charges and civil law claims based on state and federal statutes as well as common law. Problems include products that won’t do what’s claimed as well as online retailers that take payments for legitimate products but fail...
23 Jun Seeking a More Diverse Workforce Could Get You Sued
We’re at a historic crossroad right now. Not only has the Supreme Court interpreted Title VII as protecting the LGBT community, but the Black Lives Matter (BLM) movement has never been more powerful. On top of that, more companies are marketing their values as a way to connect...
13 May Why Your Website Sucks: Your Bio
Your website should include biographies of the key people in your organization. It gives website visitors a better grasp of your organization's values and your management's qualifications, making the organization more credible and trustworthy. Unless, of course, you screw up the biographies in which case...
21 Apr Why Your Website Sucks: It’s All About You
You may be an amazing professional. Your company provides an awesome service or sells a product that's critical to your customers’ success. If your website content, especially your home page, focuses on you, your product or service, it sucks and you’re losing clients and customers...
21 Apr Why Your Website Sucks: It’s Disorganized and Hard to Navigate
Congratulations on your new website! The graphics look great! You’re investing in SEO to improve your search results! You’re also investing in creating effective content to tell your story and explain how you help your clients (music to my ears)! But your website still sucks. Why?...
21 Apr Why Your Website Sucks: No Case Studies
Website readers are skeptical. They’re searching for help in addressing a problem and they’re looking for an effective solution delivered by trustworthy people. How do you show you meet these criteria? One tool that can help is a case study. It demonstrates that you handle real...
21 Apr Why Your Blogs Suck – No Variety
How predictable are your blogs? Do you give the reader a good reason to come back for more? I've been writing website content for law firms for about eight years. Most of those pieces are blogs. I think about 90% follow the same formula: re-writing or...
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