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Those illegally cashing in on the fear of COVID-19 face possible criminal charges and civil law claims based on state and federal statutes as well as common law. Problems include products that won’t do what’s claimed as well as online retailers that take payments for legitimate products but fail...

Your website should include biographies of the key people in your organization. It gives website visitors a better grasp of your organization's values and your management's qualifications, making the organization more credible and trustworthy. Unless, of course, you screw up the biographies in which case...

You may be an amazing professional. Your company provides an awesome service or sells a product that's critical to your customers’ success. If your website content, especially your home page, focuses on you, your product or service, it sucks and you’re losing clients and customers...

Website readers are skeptical. They’re searching for help in addressing a problem and they’re looking for an effective solution delivered by trustworthy people. How do you show you meet these criteria? One tool that can help is a case study. It demonstrates that you handle real...

How predictable are your blogs? Do you give the reader a good reason to come back for more? I've been writing website content for law firms for about eight years. Most of those pieces are blogs. I think about 90% follow the same formula: re-writing or...