Your website should include biographies of the key people in your organization. It gives website visitors a better grasp of your organization's values and your management's qualifications, making the organization more credible and trustworthy. Unless, of course, you screw up the biographies in which case...
You may be an amazing professional. Your company provides an awesome service or sells a product that's critical to your customers’ success. If your website content, especially your home page, focuses on you, your product or service, it sucks and you’re losing clients and customers...
Congratulations on your new website! The graphics look great! You’re investing in SEO to improve your search results! You’re also investing in creating effective content to tell your story and explain how you help your clients (music to my ears)! But your website still sucks. Why?...
Website readers are skeptical. They’re searching for help in addressing a problem and they’re looking for an effective solution delivered by trustworthy people. How do you show you meet these criteria? One tool that can help is a case study. It demonstrates that you handle real...
How predictable are your blogs? Do you give the reader a good reason to come back for more? I've been writing website content for law firms for about eight years. Most of those pieces are blogs. I think about 90% follow the same formula: re-writing or...
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is...
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is...
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is...
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is...
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is...